Ruby Vineyard
Challenges
Create a story-telling website focused on their wines and winery. It requires to be well laid out and seamlessly works in multiple platforms in order to increase their brand reach, and to give users easy access to popular contents.
Solution
An overview image of beautiful winery invites website visitors to explore their wines. I created a call to action button to increase more conversion joining the wine club at homepage. I created a family-owned and operated winery story with historic family and surrounding image gallery. Based on evaluation of stakeholder interviews, I completed to help prioritize information. I visualized a website that invites visitors, wine lovers, friends and families to share memorable events and wines.
Result
I have seen a significant increase in average session duration and a decrease in bounce rate. The new site brought more conversion on wine clubs and revenue in sales.
Teammate's Feedback
Jung and I worked together to launch a website for a mutual client. She is a skilled web designer, a clear communicator, and was truly a pleasure to work with every step of the way. She responded to requests quickly and played an essential role in making the process go smoothly. I would recommend her without hesitation.
Marina Oriel
Sustainable Food Systems
